LAUREL'S COFFEE
RESPONSIBILITIES
Laurel's is a new canned coffee brand looking to make a strong impression in a competitive market by offering high-quality, convenient coffee in an innovative, eye-catching package. The task is to create a distinctive mascot and a fresh, engaging design that will not only differentiate Laurel's from other coffee brands but also build a unique, memorable brand identity. Additionally, there was a focus on creating branded merchandise that complements the coffee's design and appeals to the target market.
CLIENT - Laurel's Coffee
PROGRAMS - Adobe Illustrator, Adobe Photoshop, Adobe Indesign
CREATIVE DIRECTION - Elsesser Studio
